DataCenter Dynamics
The right people. In the right room.
Audience strategy and digital campaign direction for DCD Madrid, focused on the executives and decision-makers the event needed to reach.
Start with who needs the event.
DCD Madrid operated within a global data center events platform. The task was to make the event relevant to the IT executives and decision-makers it needed to convene.
Make relevance the campaign’s starting point.
Our contribution connected audience targeting with digital campaign direction: who the event needed to reach, why the conversation mattered to them, and how to bring it into view.
This project illustrates audience and campaign strategy. The scale of DCD’s wider events platform is context, rather than an attendance result attributed to this engagement.
Our role and the delivered work
Selected project · DCD Madrid
Our role
Audience strategy and digital campaign direction.
The work
Audience targeting and campaign direction for the Madrid event.