HealthLinks
A publication finds its voice.
Extending HealthLinks’ publication and expert relationships into a podcast people could return to.
Explore the podcast
Build from the expertise already there.
HealthLinks had a publication, readers, advertisers and relationships with healthcare professionals. A podcast offered another way to share those conversations and extend the brand beyond the printed page.
Create a channel people can return to.
We helped connect brand strategy, podcast development, content and sales support. The format gave the publication’s existing expertise more room through interviews and conversation.
HealthLinks: Live Long and Prosper remains available to listen to. DJ Thatcher hosts the show’s conversations with healthcare professionals.
Our role and the delivered work
Client project · Public podcast
Our role
Brand strategy, podcast development, content and sales support.
The work
An audio channel for healthcare conversations, hosted by DJ Thatcher.
Historical results and reporting context
The original project results card reported more than 10,000 listeners early in the podcast’s launch. This is an early-launch report, not a current audience total; the card does not specify an exact reporting window or distinguish listeners from downloads.